LOS ANGELES (AdAge.com) -- Michael Moore's new documentary "Sicko" has been pirated and is now widely available for download on peer-to-peer content sites like www.thepiratebay.org.
Canada stash
Last week, the Oscar winning director announced that he'd decided to stash a copy of "Sicko" in Canada, in case the federal government decided to impound it over an apparently unauthorized trip to Cuba made during its filming. As it turns out, the hard part won't be getting the film released, but getting audiences to pay to see it now that its available for free.
If the breach is as wide as it appears -- this reporter downloaded a copy and watched it late last night with ease -- Mr. Moore and his distributor, Weinstein Co., have a every film maker's worst marketing nightmare on their hands -- how to persuade people to go to the theater to see a show that's available free on the Internet. (Officials at the Weinstein Co. were unavailable for comment late yesterday evening.)
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